They steer us to safety. They keep their eyes on the road. They sacrifice time with their families so that they can get ours home safely. They’re taxi drivers and our “everyday heroes”. This month, as part of their “Cheers to” campaign, they’re being saluted by Bavaria, South Africa’s leading 0.0% non-alcoholic malt beverage.
Bavaria happens to be a brand we have thoroughly enjoyed during various seasons of our lives and still today, it is a main beverage that accompanies us to braais with friends and family.
This festive season Bavaria’s “Cheers to” campaign pays tribute to the everyday heroes of South Africa, and highlights these people’s dedication and sacrifice, whether it’s for their jobs, passion or wellbeing.
We are giving YOU a chance to celebrate all the designated drivers out there, PLUS a chance to win:
- Watch the video below and answer the following question: What are one of the three things Saul’s daughter says she is thankful to him for?
- Visit The Travel Manuel Facebook: Bavaria Post, tag a friend in the comments below and answer the question: What is one of the things that Saul’s daughter is thankful to him for?
- Competition closes on 12 December. Winner’s name will be drawn and announced on 13 December 2019.
More Bavaria’s Festive Season Campaign
Ahead of the festive season, Bavaria celebrates cab driver Saul Makhodo , who has been driving countless passengers safely to their destinations for more than 10 years. While every day comes with responsibility for a taxi driver, the festive season brings more celebration, and their jobs to get us to point B become even more important.
To say cheers, Bavaria arranged a memorable night for Saul, giving him a break from the wheel, and allowing him to spend some special time with his family. Saul was treated to an incredible rooftop dinner with his two daughters, and was surprised by the visit of his wife from Venda, whom he hadn’t seen in several weeks due to being constantly on the road, against the backdrop of a beautiful Johannesburg night sky.
Bavaria supports not only safe driving, but safe celebration, and encourages everyone to have fun and party sensibly and responsibly – this festive season and beyond.
The campaign highlights Bavaria as the perfect party drink for when you’re driving, as well as the brand’s respect for and thanks to drivers like Saul who allow others to drink, and get home without harm.
To watch the heartwarming short film, The Designated Driver, please watch below:
To all our readers, travel safely this festive season, drink responsibly or grab a Bavaria and/or taxi driver!